Did you know you can now watch Football online? From the comfort of your own home and computer!

Only the NFL can allow you to do this in today’s online world. Getting access to this is VERY easy and takes about 5 minutes to setup.

The National Football League, signaling a major shift in strategy, will stream live broadcasts of Sunday-night football games beginning in September, making the contests widely available on the Internet for the first time.

For much of its history, the NFL has kept a tight grip on the rights to its games and the use of its images. But with more consumers, particularly younger viewers, turning to their computers for entertainment, the NFL wants to steer the nation’s most popular television sport into the digital age.

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However, online streams of Sunday-night games could ruffle the feathers of the peacock network’s traditional partners, the television station groups that carry NBC programming. NBC executives recently told their affiliate-station partners that they would be asked to help the network pay for its programming when their affiliation agreements come up for renewal.

NBC spends $600 million a year for the rights to the Sunday-night franchise, which doesn’t make a profit for the network, according to people familiar with the situation. It represents the network’s biggest expenditure for a single program.

Television station owners have worried that they might be losing their place in the industry food chain as the Internet becomes an equally potent distribution outlet. In recent years, TV networks have tried to see whether offering popular shows online would cut into their audience and damp ratings.

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The industry will be watching to see whether online streams of NFL games cannibalize the enormous audiences that faithfully tune in to watch the games on TV. However, the NFL expects that most viewers will prefer to watch games on their high-definition TV sets rather than on their computer screens.

“Many of our fans watch games on television and they are on the computer at the same time,” Bornstein said. “We think the online streams will be additive and complementary.”

The NFL is not the first sports league to try to harness the Internet. Major League Baseball, for example, has wired ballparks with digital cameras and offers a subscription service for fans who want to watch the games of out-of-town teams online.

Last season, DirecTV subscribers who paid extra to receive a premium package of Sunday football games also had access to online streams of those games.

“It was really for the convenience factor, when people were watching at the office or were over at their mother-in-law’s,” said Eric Shanks, DirecTV’s executive vice president for entertainment. “People think it’s cool, it has been a great add-on, but we don’t think that we’ve acquired new subscribers because of it.”

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